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  • Rugby Alliance III: Pass the Passion

Rugby Alliance III: Pass the Passion

  • 14 Nov 2019
  • 12:00 PM - 2:00 PM
  • Grand Hyatt Tokyo, Coriander Room


The Rugby World Cup (RWC) 2019 is already delivering a huge impact for Japan. According to World Rugby, the RWC 2019 has been making records with the biggest ever official merchandise program. Fan engagement is also high, with 270,000 already having attended Fan Zones as of late September, and a 25.5 rating for NTV broadcast of opening match. The Japan Rugby Football Union has described the RWC 2019’s final whistle as merely the starting point for their ambitious 10-year growth plan, which includes revamping the domestic professional league. We can expect legacy and leverage to be key topics in this session.

Come and join the Rugby Alliance for its third installment where we will exchange stories from the RWC 2019 from a variety of stakeholders as they explore the impact of the tournament and highlight examples of successes and learnings. With the RWC engaging a broad range of constituents and industries, including accommodation, transport, tourism promotion, sports hospitality, local communities, and the reception of inbound tourists in regional Japan, there are a number of key lessons learned from this major tournament.

With the Tokyo 2020 Olympic and Paralympic Games following soon after the RWC, the international and local business community will be wishing to “pass the passion” from RWC19 to ensure that the Games are a success and demonstrate a return on the significant investment required of the host city and country. This luncheon will provide best-practice examples from official and non-official sponsors to inspire more businesses to participate in the excitement.

Please note that this event is off the record. There are no cancellations, refunds, or walk-in registrations for this event.

Date: Thursday, November 14, 2019
Time: 12:00–14:00
Venue: Grand Hyatt Tokyo, Coriander Room
Price: Members at JPY8,600, Non-members at JPY10,600

Opening Speaker:

Rob Abernethy, Executive Director, Rugby World Cup 2019

Panel Speakers:

Matthew Walker, Chief Marketing Officer, AIG Japan

Shigetaka Mori, Chairman, Japan Rugby Football Union


Christina Merino, Head of Customer Relations, STH Japan and former ANZCCJ Executive Director


Roy Tomizawa, Chair, ACCJ Olympics & Sports Business Committee

Hosting Committee: American Chamber of Commerce in Japan: Olympics and Sports Business

Registration closes: Tuesday 12 November at 12pm
Payment must be made at the time of purchase. If your payment will be late due to your company’s financial procedures, contact us at info@anzccj.jp as soon as you have completed your registration. Please note that unpaid registrations may not be added to the guest list for access to the event. No shows/cancellations will not be refunded.

What is the Rugby Alliance?

'The Rugby Alliance is a coalition of 8 national foreign Chambers in Japan. Our mission is to support Japan’s delivery of the 2019 Rugby World Cup, fostering a legacy of more inclusive communities that embrace opportunities for international business and exchange.'

"Launch of Rugby Alliance, coalition of 8 international Chambers of Commerce, supporting Japan's Rugby World Cup 2019" HERE.

Grand Hyatt Tokyo, Coriander Room

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