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Event Summary: SME Support Program III

18 May 2016 1:51 PM | ANZCCJ (Administrator)

Event wrap-up

Supporting Japanese SMEs to do business with Australia and New Zealand

18 May 2016


International business is key to success in today’s global economy, with the potential for SMEs doing business overseas an increasingly attractive option.  


In Japan, according to the FY2011 White Paper on SMEs, approximately 6,300 small and medium-sized enterprises undertake direct exports. This figure has seen steady growth since then as more and more businesses eye the scope of opportunity and potential that overseas markets offer. 


Despite this however, there remains a level of hesitation among Japanese businesses, many of which are often apprehensive to engage with international business partners. 

Through the SME Support Program event series, the Australian and New Zealand Chamber of Commerce in Japan (ANZCCJ) aims to support Japanese businesses and entrepreneurs with little or no international experience by providing practical advice from Australian and New Zealand executives, businesses and organisations with substantial experience, expertise and know-how in international business, trade and investment.


For the third event in this series we partnered with the Japan External Trade Organisation (JETRO) and the Tokyo Chamber of Commerce and Industry (TCCI) to host a New Zealand trade and investment seminar on 17 May 2016. 

The key messages and insights from our guest SME speakers at the event were:

1. Brand New Zealand. Market New Zealand brands in Japan by highlighting NZ’s green, safe and healthy lifestyle

2. Finding the right match.  As a small business you will not be the biggest or most respected partner from your New Zealand supplier’s perspective. What’s important is finding a way for your company to add value to your supplier’s brand.   

3.  Using sports and lifestyle as a marketing tool.  Promote imported products by associating them with sports that are famous in New Zealand, such as Rugby.

4. The value of local support organisations. There is real value in the advice received from the New Zealand Embassy or New Zealand Trade & Enterprise to develop relationships and negotiate deals.

5. Expect challenges. Varying regulatory frameworks, laws and business customs can be challenging.  Ask lots of questions and just give it a try!

The audience of 40 Japanese SMEs and entrepreneurs who attended the event went away with new found confidence to engage with New Zealand business.  A huge thank you to our inspirational guest speakers:

1.  Akino Myoi, CEO, Fusion Life

2.  Daisuke Nakayama, President, Nakayama Shoji

3.  Hisayuki Watanabe, CEO, Sunnyside International



Tuesday 9 August 2016 | 2:30pm – 4:30pm

JETRO Headquarters (5F)

Free admission – early registrations are encouraged

Registration deadline:  COB 1 August 2016


For inquiries on the program or on doing business with Australia and New Zealand, contact Cristina Merino at the ANZCCJ Secretariat at Cristina.Merino@anzccj.jp


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