General Manager for Sarment Japan, Manuel Rodriguez shared about his four years in Japan as head of wine at the Grand Hyatt for three years, and at Sarment since 2016. Founded in 2012, Sarment is the fastest-growing luxury company in Asia whose Tokyo office was opened in January last year. In 2014, Sarment established itself as a reference to manage and curate luxury products and experiences for high-net-worth individuals based on a unique service know-how and tapping into its unparalleled network of service partners. Sarment launched their AI-driven digital luxury platform Keyyes in April of this year.
With the global shift towards technology and AI, Sarment has identified an opportunity to create an application (Keyyes) that connects international enterprise, preferred partners and individuals to a gated digital platform. The Keyyes app currently has 18 different lifestyle categories including Wine, Dining, Bars, Boutiques and Automotive with content curated by the Sarment team in each of its city. Sarment currently operates in five cities (Tokyo, New York, Singapore, Hong Kong and Paris) with a goal of 19 cities globally by 2020.