Sally Townsend is the South Australian Government’s Regional Director for Japan and Korea, within the Department for State Development, based at the Australian Embassy in Tokyo. Hailing from Adelaide, South Australia, Sally is a long-term resident of Japan and has been in her current role for 6 years, representing South Australian companies in market or assisting Japanese and Korean companies to invest or do business in South Australia, covering key industries ranging from Space, to Energy, and Life Sciences. Sally is a graduate of Nihon University and worked in the wine and luxury lifestyle sectors before establishing South Australia’s NEA presence in 2019. She has long been active in the Australian community in Japan; as President of the Australia Society Tokyo for a number of years, running social events and fundraising for various charities in Japan, and as a member of the Australian and New Zealand Chamber of Commerce in Japan for over 12 years, where she was Chair of the Chamber from 2019 to 2025.

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